App · Medium risk
Is Prime Video safe for your child?
Age guide
13+
We advise Prime Video from age 13 and up. Overall risk 4/10 (medium risk).
- 5-8
- Children in this age group can access a dedicated 'Kids Profile' on Prime Video, which filters content to only show titles rated TV-Y, TV-G, G, and PG.
- 9-12
- For this age range, parents can adjust viewing restrictions to include content up to TV-PG or PG-13, allowing access to a broader library while still excluding mature themes.
- 13-15
- Teenagers may be interested in Prime Video's original series and licensed movies, which can be restricted by setting a PIN for content rated R or TV-MA.
- 16+
- Older teens can explore the full range of Prime Video content, including titles with mature themes, provided parental controls are set to allow it or a PIN is used for access.
Prime Video is a subscription video-on-demand streaming and rental service operated by Amazon. It offers a vast library of movies, TV shows, and original content, accessible through various devices.
- Age guide
- 13+
- Overall risk
- 4/10
- Violence
- 5/10
- Toxic behaviour
- 2/10
- Stranger contact
- 1/10
- Addiction risk
- 8/10
- Language
- 5/10
- Influence
- 4/10
What parents should know
Prime Video offers extensive parental controls, including PIN protection and age-based viewing restrictions, to manage what content children can access. Parents should actively set up individual profiles and enable purchase restrictions to maintain a safe viewing environment. Regular review of these settings is advisable as children grow and their viewing habits evolve.
What to do about Prime Video
Free with a Parentwise account. The age-by-age verdict needs your child's age, which is why it lives behind the account.
- The age-by-age verdict
What we advise for under 8, 8-12 and 13+ - our age guide for Prime Video is 13+, and the answer changes with your child's age. - The one setting to change tonight
The exact Prime Video setting that cuts the most risk, with the steps to find it. - What to say
Word-for-word openers for talking about Prime Video without a row. - Red flags to watch for
The signals in Prime Video that mean it is time to step in.
Prime Video age rating and parents guide: common questions
What age rating is Prime Video?
Parentwise puts Prime Video at 13+. We advise Prime Video from age 13 and up. Overall risk 4/10 (medium risk). Violence scores 5/10, language 5/10, stranger contact 1/10 and addiction risk 8/10.
Can a 10 year old use Prime Video?
Not by default: we advise Prime Video from 13+, so at 10 it needs your supervision and the settings changed first. For this age range, parents can adjust viewing restrictions to include content up to TV-PG or PG-13, allowing access to a broader library while still excluding mature themes.
Can a 12 year old use Prime Video?
Not by default: we advise Prime Video from 13+, so at 12 it needs your supervision and the settings changed first. For this age range, parents can adjust viewing restrictions to include content up to TV-PG or PG-13, allowing access to a broader library while still excluding mature themes.
Can a 13 year old use Prime Video?
Yes, 13 is at or above the age we advise for Prime Video (13+). Teenagers may be interested in Prime Video's original series and licensed movies, which can be restricted by setting a PIN for content rated R or TV-MA.
Is Prime Video appropriate for kids?
Prime Video offers extensive parental controls, including PIN protection and age-based viewing restrictions, to manage what content children can access. Parentwise rates Prime Video overall as medium risk (4/10), with stranger contact at 1/10 and addiction risk at 8/10.
Is Prime Video family friendly?
Prime Video sits in the middle: fine with settings changed and an occasional check-in. Parents should actively set up individual profiles and enable purchase restrictions to maintain a safe viewing environment.
Prime Video parents guide: what should a parent know first?
Prime Video offers extensive parental controls, including PIN protection and age-based viewing restrictions, to manage what content children can access. The parts that most often catch parents out are stranger contact (1/10) and how hard it pulls for more time (8/10).
Is Prime Video safe for kids?
We advise Prime Video from age 13 and up. Overall risk 4/10 (medium risk). Parents should actively set up individual profiles and enable purchase restrictions to maintain a safe viewing environment.
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Release and popularity data comes in part from RAWG, TVMaze (CC BY-SA) and Wikidata (CC0). Safety guidance is written by Parentwise.